EXPERIENCE
M·A·C Cosmetics
Associate Design Director//06-2008 to Present
Thriving in a fast paced environment, I work closely with the creative director to conceptualize about sixty collections per year. I currently lead a global creative team of five in developing and integrating global initiatives with from print to digital media. Key aspects to my job include following the latest trends and customizing our programs with locally relevant content for international application. I work closely with in-store and events teams to strategize a unifying experience to create online and social media experiences that are innovative and exciting to our customers. With a strong technological background I collaborate with external agencies to utilize the latest technology to create engaging experiences throughout our platforms and channels. Integral to my work is creative conceptualization, strategic planning, development of new initiatives and the mentoring and management of a growing creative team.
Recent Projects: MAC Me Over!, Scene & Spotted, Quite Cute Campaign, Bloggers' Obsessions, Shop Together, Wonder Woman Social Media Campaign, MACzine, MAC Pro Program
Victoria’s Secret Beauty
Freelance Packaging Designer//03-2008 to 06-2008
L’Oréal, Pureology
Freelance Graphic Designer//02-2008
Steve & Barry’s
Senior Concepts/Collateral Designer//03-2007 to 12-2007
Working with the Director of Concepts, I branded and managed celebrity and internal lines. Working under tight deadlines and coordinating between our design teams, merchants and overseas production partners. I was responsible for the design and production of on-garment marketing; labels, tags, packaging and promotional items. In addition to managing the work flow of an on-site junior designer, as well as an overseas production and art team.
Lines include:
Bitten by Sarah Jessica Parker, Dear by Amanda Bynes, Eleven by Venus Williams, Wonderwall by Laird Hamilton, Steve & Barry’s Womens, Boys, Girls, Toddler and Baby
models.com
Freelance Web Designer//2003 to 2007
TODA (The Office of Design and Architecture)
Freelance Graphic Designer//12-2006 to 01-2007
vivre.com
Freelance Web Designer//11-2006
Mint by Jodie Arnold
Freelance Graphic Designer//05-2006
2 Cities Productions
Freelance Marketing, Art Director//2004 to 2006
Exchange Hotel
Freelance Branding Designer//01-2006
World Martial Arts Center
Freelance Web/ Graphic Designer//2003 to 2005
Harris Publications
Web Designer//07-2005 to 05-2006
Brought on board to re-examine magazines online, I was
responsible for the rebranding of Harris’ highest grossing magazines. Bringing in the latest social media aspects as well as creating blogs with the lastest exclusive media, we were able to bring our site rankings within the top 5 in less than 6 months. In addition to design and concepting for our expanding online presence I was also responsible for front-end programming and maintenance.
Websites include:
xxlmag.com, king-mag.com, rides-mag.com, revolvermag.com, bundle-magazine.com
GM printing
Intern//07-2004 to 09-2004
Working with design clients as well as print technicians to achieve the best print job possible, in addition to designing in-house projects.
Clients include: Vivian Tam, Lower Manhattan Development Corporation
TODA (The Office of Design and Architecture)
Production Assistant//10-2000 to 08-2001
Assisted in the designing and production of promotional materials, advertising campaigns and websites.
Clients include: Sephora, MOP, OXO
Old Navy
Freelance Graphic Designer//09-2001
Technical Skills
Photoshop, Illustrator, InDesign, Dreamweaver, Flash, Final Cut Pro
Javascript, HTML5, CSS3, AS3, PHP
EDUCATION
Pratt Institute//Graphic Design & Advertising
Degree//Bachelors of Fine Arts - 2005